Published Pricing

Priced like a recovery layer, not a full-office software replacement.

Command Ledger is built to pay for itself quickly. Most residential HVAC shops do not need another platform rollout. They need missed demand recovered, callbacks kept moving, estimates followed through, and one clear owner brief each week.

Starts at $499/location/month Activation from $750 Telecom at cost · typically $20–$120/mo Month-to-month after activation

Book a Recovery Review See Payback

Missed-call recovery 3.8 booked jobs from returned calls covers the monthly fee in profit

Estimate follow-through ½ closed estimate covers the monthly fee in profit

Price Book

Two plans. Clear setup. No fake unlimited carrier pricing.

The fixed subscription covers the recovery workflow, reporting, owner brief, and operating rhythm. Voice and messaging are passed through at actual cost so pricing stays honest as telecom rates change.

Recover Best starting point

$499 /location/month

$750 one-time activation

Missed-call recovery workflow
Callback queue and owner action prompts
Estimate follow-through workflow
Weekly operating brief with revenue attribution
Operator console for the team

Telecom Actual cost pass-through

Typical range $20–$80/location/month

Commitment Month-to-month after activation

Start with Recover

Recover 24/7 Best for after-hours shops

$799 /location/month

$1,250 one-time activation

Everything in Recover
After-hours capture and overnight digest
Emergency keyword handling and escalation path
Extended owner action queue and alerting
Dedicated after-hours routing setup

Telecom Actual cost pass-through

Typical range $40–$120/location/month

Commitment Month-to-month after activation

Start with Recover 24/7

Owner Payback

See the profit math — not just the revenue line.

Command Ledger pays for itself when the profit on recovered work exceeds the monthly fee. Here's how little it takes.

Your Shop Numbers Adjust to match

Plan

Missed calls per month (business hours)

After-hours missed calls per month

Open estimates going cold per month

Net profit margin (%)

Modeled Assumptions

Missed call avg ticket $650 ¹

Missed call close rate 55% ²

After-hours avg ticket $1,100 ³

After-hours close rate 45% ⁴

Lost estimate avg ticket $5,200 ⁵

Lost estimate close rate 25% ⁶

Monthly fee $499/mo

Activation fee $750

Profit-Based Payback

What it takes to cover the monthly fee

Based on profit per recovered job, not revenue

Missed calls (business hours)

3.8 booked jobs from returned calls

$650 avg ticket × 20% margin = $130 profit per job

After-hours / emergency calls

3.6 after-hours callbacks that book

$1,100 avg ticket × 20% margin = $220 profit per job

Lost estimates (cold proposals)

0.5 cold estimates that close

$5,200 avg ticket × 20% margin = $1,040 profit per estimate

Full recovery potential each month

If every missed opportunity converts at the modeled close rate

Missed calls

Revenue$8,938

Profit$1,788

After-hours calls

Revenue$5,940

Profit$1,188

Lost estimates

Revenue$10,400

Profit$2,080

Total monthly profit opportunity $5,056

Monthly software cost $499

                    Net monthly profit after software
                    $4,557
                  

ROI on software spend 913%

All figures are planning estimates based on industry averages for residential HVAC shops with 5–50 technicians. ¹Service and repair calls, typical range $350–$950. ²Conversion rate of returned missed calls that book a job. ³Emergency and after-hours calls command premium pricing, typical range $800–$1,500. ⁴After-hours callbacks convert at a slightly lower rate due to delayed response. ⁵System replacements and major repairs, typical range $3,500–$8,000. ⁶Cold estimates that re-engage through structured follow-up. Profit margin assumes net after COGS, labor, and overhead (typical 15–25%). Telecom is billed separately at actual cost.

Included In Activation

The setup fee buys a real rollout, not a login.

Activation pricing exists because Command Ledger is not self-serve software. The setup phase maps the leak, configures the workflow, and makes the owner brief usable from day one.

What Activation Covers

Phone path and missed-demand review
First workflow setup and routing configuration
Owner brief and overnight digest configuration
Template setup for callbacks, SMS, and follow-through
Outcome and closeout mapping for ROI tracking

What The Monthly Fee Covers

Operator console, queues, and owner prompts
Weekly operating brief and brief history
Closeout backlog and reconciliation flow
Lifecycle analytics and export support
Ongoing workflow support and improvement

Frequently Asked Questions

Short answers to the pricing questions owners actually ask.

Why is telecom separate?

Voice and messaging fees change over time. Billing them at actual cost keeps the base subscription honest instead of hiding carrier costs inside a fake unlimited plan.

Do we need to replace our current system?

No. Command Ledger is built as a revenue-recovery overlay. It works alongside the office process and field-service tools you already use.

Will the owner need to log in all the time?

No. The owner gets an overnight digest and a weekly operating brief by email. The team uses the console when there is action to take.

How should we think about payback?

Start with your profit margin. On the Recover plan, fewer than four service calls that would have been missed need to turn into booked jobs to cover the monthly fee. If you close even one cold estimate, that alone nearly covers the entire month. The payback calculator above shows the exact numbers for your shop.

Is there a long-term contract?

No. After the one-time activation, both plans are month-to-month. If Command Ledger is not paying for itself, you should not be paying for it.

What does the activation fee actually cover?

A real rollout: phone path review, first workflow setup, routing configuration, owner brief and digest setup, and outcome mapping for ROI tracking. It is not a login — it is the work that makes the system usable from day one.